As consumers, we've been conditioned to think that all products that are labeled natural or organic have been regulated and verified, but this is not the case for many products. In today's marketplace, it's getting harder and harder to identify the companies who are genuinely dedicated to putting public health before private profit.
You probably see the terms "green," "natural," or "non-toxic" all the time on the products you buy, but what do they really mean?
The term "natural" is commonly used by companies who want to position their products as being more environmentally friendly or healthy than they truly are; however, there are currently no standards or regulations for the use of this term on products. In fact, many so-called "natural" products include synthetic chemicals such as parabens, propylene glycol and sodium lauryl sulfate. The cosmetic industry considers anything direct from planet earth "natural." For example, because petroleum products are technically a combination of dead dinosaurs paired with man-made chemicals (both of which came from planet earth), they're "natural". However, that doesn't make them good for you.
Another commonly misunderstood label is the term "non-toxic." According to Greener Choices Food Safety and Sustainability Center, "There is no organization that verifies the use of "non-toxic" other than the company manufacturing or marketing the product. While the Consumer Product Safety Commission (CPSC) requires some products to display hazard labeling, it conducts no oversight or enforcement of the use of the term non-toxic."
At Go Beyond Natural, we genuinely care about what goes into the products you bring home, and we believe you have a RIGHT TO KNOW whether the ingredients in your products could potentially cause harm to you or your children (including the fetus in the womb).
We submit our products to some of the world's most stringent organizations for review and certification—even our ingredients are individually certified organic, Ecocert and ToxicFree® by organizations like The ToxicFree® Foundation, Leaping Bunny, Ecocert and the USDA Biopreferred Program.